Scot Pooper Scoopers
SEO · Baseline Benchmark

SEO Benchmark — Scot Pooper Scoopers

Baseline captured: 25 April 2026. Use this as your starting point to measure keyword rankings, traffic growth and domain authority every 30–90 days.

23 Area Pages Live
19 Target Keywords Tracked
4 Competitors Mapped
Sitemap Generated ✓
📌 How to use this: This is your April 2026 baseline. Run a keyword rank check monthly in Google Search Console. Come back here in 90 days and compare each metric. Green = improving. Red = needs action.

Pages Indexed (est.)

~35

Visible in Google search results

Area Pages Live

23

Hamilton, EK, Blantyre + 20 more

Domain Age

<2 yrs

Young domain — lower authority expected

Directory Citations

~3-5

Google, Facebook, basic social

Google Business Profile

Unverified?

Must verify to rank in Maps

Sitemap Submitted

Pending

sitemap.xml generated — submit to GSC

Schema Markup

Partial

JSON-LD on area pages only

Mobile Friendly

Yes

Responsive design confirmed

HTTPS

Yes

Secure site

Core Web Vitals

Unknown

Run PageSpeed Insights to measure

Top 3 Actions This Week (Highest SEO ROI)

  1. 1
    Verify Google Business Profile — single biggest Maps ranking factor. Without this, you're invisible on Google Maps searches for Lanarkshire.
  2. 2
    Submit sitemap.xml to Google Search Console — forces Google to crawl all 23 area pages. Go to search.google.com/search-console → Sitemaps → Add sitemap.xml
  3. 3
    Add Yell.com + Thomson Local listings today — takes 20 minutes each, immediately creates backlinks and citation signals for Maps ranking.

Current Domain Strength Assessment

Strong: 23 location-specific landing pages with unique content — excellent geographic coverage for a new domain.
Strong: JSON-LD LocalBusiness schema on all area pages — Google can understand your service locations.
Strong: Mobile-responsive, HTTPS, fast React frontend — technical SEO foundation is solid.
Weak: Very few external backlinks — domain authority is low. Directory citations and press mentions needed urgently.
Weak: Google Business Profile not confirmed verified — Maps visibility critically depends on this.
Gap: Zero blog content targeting informational keywords — missing a major traffic channel and backlink magnet.
WhatsApp Us