
SEO · Baseline Benchmark
SEO Benchmark — Scot Pooper Scoopers
Baseline captured: 25 April 2026. Use this as your starting point to measure keyword rankings, traffic growth and domain authority every 30–90 days.
23 Area Pages Live
19 Target Keywords Tracked
4 Competitors Mapped
Sitemap Generated ✓
📌 How to use this: This is your April 2026 baseline. Run a keyword rank check monthly in Google Search Console. Come back here in 90 days and compare each metric. Green = improving. Red = needs action.
Pages Indexed (est.)
~35
Visible in Google search results
Area Pages Live
23
Hamilton, EK, Blantyre + 20 more
Domain Age
<2 yrs
Young domain — lower authority expected
Directory Citations
~3-5
Google, Facebook, basic social
Google Business Profile
Unverified?
Must verify to rank in Maps
Sitemap Submitted
Pending
sitemap.xml generated — submit to GSC
Schema Markup
Partial
JSON-LD on area pages only
Mobile Friendly
Yes
Responsive design confirmed
HTTPS
Yes
Secure site
Core Web Vitals
Unknown
Run PageSpeed Insights to measure
Top 3 Actions This Week (Highest SEO ROI)
- 1Verify Google Business Profile — single biggest Maps ranking factor. Without this, you're invisible on Google Maps searches for Lanarkshire.
- 2Submit sitemap.xml to Google Search Console — forces Google to crawl all 23 area pages. Go to search.google.com/search-console → Sitemaps → Add sitemap.xml
- 3Add Yell.com + Thomson Local listings today — takes 20 minutes each, immediately creates backlinks and citation signals for Maps ranking.
Current Domain Strength Assessment
Strong: 23 location-specific landing pages with unique content — excellent geographic coverage for a new domain.
Strong: JSON-LD LocalBusiness schema on all area pages — Google can understand your service locations.
Strong: Mobile-responsive, HTTPS, fast React frontend — technical SEO foundation is solid.
Weak: Very few external backlinks — domain authority is low. Directory citations and press mentions needed urgently.
Weak: Google Business Profile not confirmed verified — Maps visibility critically depends on this.
Gap: Zero blog content targeting informational keywords — missing a major traffic channel and backlink magnet.